AI face licensing explained
A consent-first AI face licensing marketplace.
AI face licensing is the permissioned use of a real person’s likeness in AI-generated commercial content. PESONA connects verified contributors with brands and agencies that need documented consent, clear usage terms, and an auditable licensing trail.
Who it is for
For teams that need real faces without unclear rights.
Brands, agencies and production teams use PESONA when they need diverse, verified faces for AI advertising. Contributors use PESONA to license their likeness on terms they control and keep 70% of every completed licensing deal.
How it works
01
Verify
Contributors verify their identity and upload media. Each available likeness is tied to a real person and documented consent.
02
Set the terms
Consent is scoped by category, market, media type and duration, so a license reflects the actual campaign.
03
License and track
A Client licenses a suitable face for a defined use. PESONA records the agreement and maintains an auditable render trail.
Common questions
Clear answers, before you decide.
What is AI face licensing?
AI face licensing is a contract that allows a defined commercial use of a real person’s likeness in AI-generated content. It should specify consent, permitted markets, duration, media and restrictions.
Why use a face licensing marketplace?
A marketplace gives Clients a clearer path to verified identity, documented consent and scoped rights than relying on unclear source material or lookalike outputs.
How are contributors paid?
PESONA contributors keep 70% of each licensing fee. The platform retains 30% to operate the consent, licensing and enforcement infrastructure.