AI is changing advertising faster than the law can keep up. Brands can now generate photorealistic people at scale — but using a face that resembles a real person without documented consent is a legal liability, and regulation is tightening fast across Korea, Japan, the EU, and beyond.
At the same time, the same technology displacing creative jobs needs human faces to function legally. There is no ethical shortcut. Real faces, real consent, real people.
PESONA closes the loop. The people AI is displacing are exactly the people who can earn from it — not through charity, not through legislation, but through a market that pays them directly and fairly.
PESONA connects Contributors — anyone who wants to license their face for AI-generated advertising — with Clients: brands, agencies, and production houses who need consented, diverse, real faces for their campaigns.
Every license is scoped, signed, and tracked. Contributors keep 70% of every fee. Clients get legal clarity and an auditable consent trail. The platform holds both sides to account.
You already own the world's most valuable asset in the AI era — your face. No modelling experience needed. No agency. No auditions.
Upload your photos or video, set your preferences, and go live. Every time a brand licenses your face for a campaign, you earn. Passively. Automatically.
You decide everything:
WHAT HAPPENS TO RENDERS
When a Client generates a render using your face, that render belongs to the campaign — not to them permanently. Renders are tied to the license. When the license expires, the right to use those renders expires with it.
Brands cannot treat AI-generated outputs as owned assets, archive them for future use, or feed them back into new work. Every render carries an invisible watermark tied to the license ID. We track it. If something goes wrong, we act.
Your face. Your rules. Our infrastructure to protect both.
HARD LIMITS — NO EXCEPTIONS
Adult content, political advertising, weapons, gambling, and tobacco are permanently blocked. No brand can unlock these categories regardless of what they pay. No enterprise override.
Stop relying on stock libraries that weren't built for AI pipelines, or generating faces that expose you to consent liability. PESONA gives you access to a consented, diverse, demographically rich pool of real faces — from Southeast Asia and India, the fastest-growing advertising markets in the world and the most underrepresented in existing content libraries.
Every face on PESONA comes with:
Create a brief. Browse Contributors whose consent matches your campaign. License in minutes. Render in your own pipeline. We handle the legal infrastructure so you can focus on the work.
WHAT YOU CAN AND CANNOT DO
Your license covers the campaign declared in your brief — specific brand, product, markets, media types, and duration. Renders generated under that license are for that campaign only.
They cannot be repurposed, sub-licensed, used as source material for new work, or archived beyond the license period. Breach triggers automatic revocation, a penalty, and a full evidence trail.
Students, parents, office workers, retirees, freelancers. No prior experience. No following required. Especially built for Southeast Asia and India — faces that are underrepresented in global content and in high demand.
FMCG, beauty, fashion, fintech, and telco brands. Creative agencies replacing stock photo workflows. Production houses building AI pipelines. Gaming studios building NPC and character libraries.
Incorporated in Singapore. Operating under Singapore's Personal Data Protection Act (PDPA) as primary compliance framework, with local jurisdiction review across each launch market.
Consent is not a checkbox.
It is the product.
Every feature PESONA builds — every contract, every watermark, every payout — exists to make that principle real for the people on both sides of the marketplace.